Our Story 

Before Tasteful Selections® became a leader and pioneer in the category, bite-size potatoes played a special role in our family meals. As potato farmers from Nebraska, my father and I would pick out the small potatoes after each harvest and take them home by the bucket full. With great flavor and quick cook times, our family looked forward to having these flavorful bites to pair with our meals.

My father knew that these bite-size potatoes could inspire meals for more than just our own, so he started his venture of expanding the potato category. Pairing with growers across the country and the world, he expanded his knowledge of planting, growing and harvesting. Through this, he discovered our bite-size potatoes thrived in fields throughout the Southwest and thus we moved to California to make our bite-size dreams, a big-time reality.

From renting our initial facility, to expanding for the fourth time in less than 10 years, Tasteful Selections has seen significant growth since traveling in buckets from our field to our table. Today, we lead this unique potato category by owning and operating the entire planting, growing, harvesting and packaging process. This ensures that the Tasteful Selections potatoes you buy, meet our high standards of quality, freshness and size uniformity.

We hope that our Tasteful Selections bite-size potatoes will inspire you and your family for many meals to come.


From my family to yours,

Nathan Bender