Our Bite-Size Story


Tasteful Selections® began with multi-generational potato farmers who recognized an opportunity to expand the potato category to meet the busy consumer’s preference for simpler, convenient meals.

Today, the Tasteful Selections® brand is the leader of this unique potato category. We pioneered bite-size potatoes as a convenient source of nutrition, flavor versatility and variety for everyday meals.


Before Tasteful Selections® became a leader and pioneer in the category, bite-size potatoes played a special role in our family meals. As potato farmers from Nebraska, my father and I would pick out the small potatoes after each harvest and take them home by the bucket full. With great flavor and quick cook times, our family looked forward to having these flavorful bites to pair with our meals.


My father knew that these bite-size potatoes could inspire meals for more than just our own, so he started his venture of expanding the potato category.

Pairing with growers across the country and the world, he expanded his knowledge of planting, growing and harvesting. Through this, he discovered our bite-size potatoes thrived in fields throughout the Southwest and thus we moved to California to make our bite-size dreams, a big-time reality.

Bob Bender

Our state-of-the-art growing, production, and storage facilities are located in Arvin, CA (south of Bakersfield) in an area known for its rich farmland and year-round growing seasons.

Owning the entire planting, growing, harvesting and packaging process ensures our high standards of quality, flavor, freshness, size uniformity and best practices for sustainability are maintained.

Planting and harvesting more than 300 days a year, we truly are…


We hope that our Tasteful Selections® bite-size potatoes will inspire you and your family for many meals to come.
From my family to yours, Nathan Bender
Grower and Chief Operating Officer of Tasteful Selections

Community Matters

In the field or in our community

We believe in sharing our success, time and talents.

Whether we’re supporting marathons, education or meals for those in need, we enjoy being involved in making a positive impact in our community.



New job opportunities are available!

Are you interested in working for Tasteful Selections®? We are always seeking qualified individuals to join our growing team.

We are currently hiring for: