Our Bite-Sized Story
Tasteful Selections® began with multi-generational potato farmers who recognized an opportunity to expand the baby potato category to meet the busy consumer’s preference for simpler, convenient meals. Today, the Tasteful Selections® brand is the leader of this unique potato category. We pioneered bite-size potatoes as a convenient source of nutrition, flavor versatility and variety for everyday meals.
Before Tasteful Selections® became a leader and pioneer in the category, bite-size potatoes played a special role in our family meals. As potato farmers from Nebraska, the Bender family (Bob, and his son, Nathan) would pick out the small potatoes after each harvest and take them home by the bucket full. With great flavor and quick cook times, the family looked forward to having these flavorful bites to pair with our meals. Bob suspected that these bite-size potatoes could inspire meals for more than just his own family, so he started his venture of expanding the potato category.
Pairing with growers across the country and the world, the founding partners expanded their knowledge of planting, growing and harvesting. They discovered that bite-size potatoes thrive in fields throughout the Southwest and thus moved farming and production to California to make their bite-size dreams a big-time reality.
We hope that our Tasteful Selections bite-size potatoes will inspire you and your family for many meals to come.
From our family to yours, bon Appétit!
